About us

The brand Blue Seven has inspired customers with top quality at fair prices for more than 40 years, and is one of the most successful providers on the international clothing market. Blue Seven is a label by the company H. Obermeyer GmbH & Co. KG., a firm that successfully combines innovation and creativity with family tradition and international success. The company, founded in 1929, is now led by third-generation managing partner Michael Obermeyer. The company has its headquarters in the picturesque town of Oberstaufen in Allgäu.


Our guiding principle: high-quality fashion at fair prices, inspired by the latest trends at home and abroad.



It is our concern to take on social responsibility as part of our business. Socially responsible action is not just a commitment – we are demonstrably living our values. Blue Seven signed up to the “Business Social Compliance Initiative” platform in 2010. The aim of the amfori BSCI initiative is to ensure compliance with social standards in a global value chain. A systematic monitoring and qualifications system helps to improve working conditions for people in the producer countries. In addition, we have been supporting the Aktion Mensch for years.