Men - Blue Seven



Classic meets athleisure "BE SMART" skilfully combines elements of both classic and sporty looks. The clean-cut styles in ottoman fabric and timelessly elegant colour combinations of grey melange, black and a strong red are true classics, while polyester tapes in three colours, colour blocks and fine stripes on the collar and cuffs add the sporty touch to the "athleisure" theme. Vertical and horizontal stripes, houndtstooth checks or graphic patterns in knitwear and sweatshirts add excitement. Special details include the crescent on the collar tab with an all-over graphic print.


The "GREY NATURE" series is the stylish counterpart to the call of the wild and is just perfect for adventures in the city jungle. Relaxed effects are produced by a range of melanges, twisted or plated yarns and stone-wash finishes. Ribbing and knit patterns, such as jacquard and fisherman's rib, create a special haptic feeling. The fashionable theme is completed by a wide variety of collar shapes.


Nature and the call of the wild were the inspiration behind the CASUAL series "BRAVE OUTDOORS". Interesting looks are created by busy surfaces such as twisted or plated yarns as well as on-trend finishes such as burnout and stone washing. The outdoor theme comes in shades of blue and a grey melange, pepped up by fashionable yellow. This season, vertical and horizontal stripes plus young styles with rolled edges and kangaroo pockets are particularly popular. For the colder months of the year, warm, voluminous tops with emerised surfaces and teddy faux fur linings round off the theme.


The CLASSIC series "NATURAL" lives up to its name. Natural shades of brown are combined with blue, defining the colour palette of "Natural". Wool mixes, cable knits and teddy faux fur linings give the theme body and warmth. The classic styles feature high-quality craftsmanship with details in chambray. Plated yarns and jacquards create looks that are very special. The faux fur lined sweat jacket and the polo shirt in "Soft & Comfortable" fabric are firm favourites.