BLUE S-XXL / 36-44


“… YESTERDAY” – as a homage to this Beatles hit is a trendy retro look theme within the new BLUE SEVEN Blue collection. Complementing the range: styles in burnt tones, brightened up with warm autumn yellow, which combines particularly well with black and beige. Clearly apparent with this range is our desire to avoid missing out on certain trends during the colder months of the year – recollections of the summer are evident, through the diverse all-over prints and the minimal and floral prints. We also take favourite pieces from the summer with us into the new season without further ado. Hence the short, wide-cut trousers here, combined with short tops and jumpers with decorative knitted textures. An absolute highlight is the faux fur jacket in warm beige.


The “URBAN ROMANTIC” theme thrives on contrasts. It achieves the balancing act between charming and utility, skilfully combines military influences such as cargo pants or blouses with patch pockets and epaulettes with feminine details such as lace on blouses, jumpers and T-shirts. This creates the perfect look for self-confident and fashion-assured young women, who do not wish to dispense with feminine details, even on hip work wear. The combination of contrasts is apparent in the colour palette of the theme: masculine olive meets with a feminine berry tone. Soft and flowing fabrics underline the feminine character. In knitwear, trendy looks such as half fisherman's rib and cable stitch dominate and are created with high quality yarns with viscose and wool blends.


The check pattern will never be out – just like the cult series that inspired the title of this theme. With “CHECKS AND THE CITY” the focus is entirely on check. The classic among the designs here is presented in timeless black and white. This colour palette is brightened up with a fresh red tone. A contrasting highlight is a floral all-over print that playfully breaks through the severity of this theme. An absolute highlight in the range this season is a cuddly faux fur blouson and a feminine check coat. Both are a must in every wardrobe and are versatile in combination. Black denim with a soft wash impresses with a kick flare – a totally hip hem width. Also creating trendy eye-catching pieces are soft, hairy yarns such as feather yarn and chenille.


A further on-trend topic is a growing awareness of the environment. We should all take care of our planet and its finite resources. The “SOFT PLANET” range is inspired by this insight into the issues of environmental protection. The cotton contents in the T-shirts are produced from organic cotton and the placed prints inspire a desire to act in the interest of the environment. The natural, delicate and discreet colour palette alludes to the sensitivity of nature. In line with the season, the theme includes numerous coarse-knit pieces that are also produced from light yarns. Decorative details such as Lurex, foil, delicate frills and lace lend a particularly feminine note to the theme. Fashionably wide and bat-wing sleeves are particularly trendy elements and are combined with shirts in napped fabric.