Blue AW21 – BlueSeven B2C

SPRING SUMMER 23

La Vita

“La Vita è bella. Life is beautiful.” Pink and green symbolise joie de vivre. Summery dresses and T-shirts with trendy prints are a joy to wear, a two-colour wave print as an all-over is an eye-catching reminiscent of old times.

Butterflies

Butterflies are the epitome of summer! Placed front prints with a retro style and a fun all-over on viscose dresses, trousers and blouses make you long for flowering gardens and meadows.

Earth Child

Earth Child is an allusion to the freedom and lifestyle of the seventies. Bright colours reminiscent of the style of the hippies are the focus. Striking elements of the seventies are interpreted with a modern twist, and linen is not to be missed.

Blue Seven is a brand of H.Obermeyer GmbH & Co.KG., a company that successfully combines innovation and creativity with family tradition and international success.

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