Men - Blue Seven



Various shades of blue and a range of stripes are simply essential to the nautical theme "COAST TO COAST". Sea green in a salt and pepper look adds a particularly elegant touch to a polo shirt. Other sophisticated polos stand out because of their wonderful attention to detail, with graphic prints and toning embroideries adding classic accents. The jacquard cardigan and polos in easy-care "Soft & Comfortable" quality are the season's favourites. Piping and side slits are given added value with chambray details. The sweat range of jacket, round-neck and bermudas comes in a fashionable ottoman fabric.


Cool, urban styles take us "BACK IN TOWN". Classic shirts are loosened up with knitted or printed horizontal stripes and special melange designs. By using different qualities and looks, the accent colours red and khaki harmonise perfectly with black, grey and off-white. Bermudas in a new fleece fabric are lovely and soft to wear. A used wash and integrated stripes give the polo shirt a casual touch. Prints and embroidery are monochrome and subtle.


T-shirt and sweat styles with side tape are the most important feature in the sporty series "ATHLETIC VIBES". On-trend stripes, yarn-dyed or position-printed, come in the typical colourways: Off-white, strong red, dark blue and melange-grey. Clean-cut, unwashed styles and the use of slub yarns create an informal, relaxed effect. Striking statement prints, raised or in a retro look, give the shirts their own individual charm.


"DESERT GROUND" invites everyone to add a few casual styles to their wardrobe. Used washes, rolled edges and rounded hems dominate this young theme. Rosewood and aqua-turquoise are styled with black and melange-grey. Special-effect yarns create interesting surfaces and, additionally, are very comfortable to wear. Different all-over motifs, such as flowers, cacti or batik prints, make every top stand out. Acid washes are even used on cardigans and pullovers.